Norby beats Ackerman in new poll



Monday, October 26, 2009 A.M.
72nd Assembly District Special Election
Poll results
For Immediate Release

Contact: Jim Lacy, cell: 714-878-6191

Landslide Communications

Chris Norby has a strong lead on Linda Ackerman in a new scientific poll of Republicans in the 72nd Assembly District special election.

Norby beats Ackerman strongly among Republicans  27.7% to 17%.

-but most Republican voters, 51.3% remain undecided.


Norby has very good positive/negatives at 38.4/13%;

Ackerman has bad positive/negatives at 19.3/15.7% with 65% no opinion, never heard of her.

Orange County, CA. 10/26/09.
With just 22 days left before the special election is held in the Republican-dominated 72nd Assembly District in Orange County, California, to fill the seat vacated by former Assemblyman Mike Duvall, County Supervisor Chris Norby holds a strong lead over opponent Linda Ackerman among Republican voters, according to a new poll released today by Landslide Communications. Norby leads Ackerman by a margin of 27.7% to 17%. However, just over half of Republican voters remain undecided in the race.
Chris Norby

Another bright point for Norby in the poll is that he is thought of favorably by a margin of almost 3 to 1 by Republican voters who have an opinion of him. Ackerman’s favorable/unfavorable ratio among voters who are familiar with her is statisically at 1 to 1, which does not bode well for her in the race. And almost 65% of voters state they do not know Linda Ackerman or currently have no opinion, as opposed to Norby, who is known by over a majority of the voters in the district, according to the poll.

The poll, which surveyed 300 representative Republican voters in the district from October 22 to 25th, was conducted for Landslide Communcations by Salt Lake City-based NSON Opinion Research. NSON is a well-respected consumer, political and marketing research company that has been in business since 1992 and was founded by its President, Ronald T. Nielson. The poll focused only on a representative sampling of Republican voters in the district. Republican party registration is dominant in the 72nd Assembly District, at over 43% of voters, as compared to 34% for the Democrat party and just under 19% who “decline-to-state” a party affiliation. The California Target Book, a respected guide to California elections, rates the 72nd as a “safe Republican seat.” Since 2002, Republican candidates have won the seat in the General election from Democrat candidates within a range of percentages of 54.8% at the lowest and almost 68% at the highest.

Landslide conducted the poll at its own expense independent of any campaign as a public service, and copies of the poll results were made available today simultaneously to the campaign managers of both the Norby and Ackerman campaigns. A copy of the questions and full survey results is available to the public on request by emailing Jim Lacy at The public can also access the survey questions, results, and cross-tabulations by clicking to “James Lacy” in the FR Blog section at the following URL:

Other interesting results of the poll include that 30% of Republican voters in the district think favorably of President Barack Obama; while 64.6% think unfavorably of him. Congressman Ed Royce, who represents the district in Washington, D.C., is favored by 66.7% of the voters; Congressman Tom McClintock, a conservative Congressional leader based in a northern California district who has run for statewide office, is favored by 52.6% of voters but his “unfavorables” are lower than Congressman Royce, at 5.7% compared to 7% (which is within the statistical margin of the survey at 4.9%).

Landslide Communications is a public affairs consulting firm and the largest publisher of election slate mail in California. In the 2008/2009 election cycle, Landslide Communications produced almost 10 million voter guides and is expected to produce over 12 million voter guides in the 2010 elections. Landslide’s portfolio of quality voter guides include Save Proposition 13, Lew Uhler’s National Tax Limitation Committee Early Voter Guide, the statewide Republican Leadership series, and Republican Woman’s Voice. Information on Landslide Communication’s services and slate mailers is available at:

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